Archive for November 2018

152: Holiday Memes

holiday memes


Happy December, the season of the holiday memes. Huh? What’s a meme, and what’s it got to do with the holidays?

A meme is an element of culture or system of behavior that is passed from one individual to another by imitation.

This episode explores the beliefs and “festive” images that bombard you during the December holidays. They are meant to cheer you up. But they can play havoc with your emotions if you are not mentally prepared for them.

Here’s some of the fun stuff you’ll hear and learn about as we undress the holiday memes:

  • The origin of the word meme
  • How things we hate can become things we love overnight
  • Why all beliefs are made up stories
  • The media holiday traps to avoid if you want to feel good
  • The 5 biggest memes guaranteed to spoil you holidays
  • Why no one is better off than anyone else

Plus, you will discover 12 “weapons of mass empowerment” that will lift you spirits high during the upcoming holiday season, In fact, they can empower you for the rest of you life.

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151: Your Story Structure

story structure, persuasive business communication


Ready for the secret to story structure? Here it is. Every story you tell must have a clear BEGINNING, MIDDLE, and END.

I know. that sounds insultingly obvious. Truth is, it’s no more obvious than “what you focus on expands,” or “you’ve got to give to get.” And, like those often repeated phrases that may seem like cliches, the concept of beginning, middle, and end widely misunderstood, unclear, or not practiced at all.

The proper application of beginning, middle, and end in your business storytelling (the persuasive communication of your brand message) can take your company and brand from invisibility to world class recognition.

This episode clarifies the intention or purpose of each section of your business story that collectively take your prospective clients and customers on a transformation journey that gets them excited to do business with you.

These are the three specific intentions of a strong story structure:

  • BEGINNING – to engage your audience immediately, introduce your story’s character and biggest problem, and your promise to solve that problem
  • MIDDLE –  to embark on the character’s journey toward a solution, overcome a series of obstacle, and discover the solution (your product or service)
  • END – to rapidly move toward a resolution, and paint a vivid picture of what your character’s life will after saying yes to your offer

You will also learn:

  • The magic and power of the number 3 and how to use it to your advantage
  • How to heighten your awareness of the 3 in your life, in nature, and the universe
  • How listening to a piece of music can help you become a persuasive storyteller

Finally, you will find out what you can expect from the episode on storytelling that will follow this one.

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150: Identity Switch

multiple personalities


Who are you? Do you really know? Are you the same person all the time? Or, do you do an identity switch depending on the circumstances or the people you are with?

Don’t worry. If you answered yes to the identity switch question, that’s a good thing. Unless of course, you’re not aware of it, or you do it to manipulate and fool people. That kind of identity switch is not healthy or ethical.

Meet Madelyn Wilkinson, today’s smart, funny, passionate, compassionate podcast guest. She’s a master of the identity switch. In her case, it means that she is evolving, self-aware, and not afraid of change. In other words, she is always growing and intensely alive.

Madelyn has identified and nurtured six personality traits in herself that have developed into independent characters or personas. Each one shows up when it is most appropriate for her to show up.

This episode is an excellent and unique example of “changing your story.”

You may be thinking that we all act differently in different situations. Most of us do. But Madelyn takes the identity switch a step further. Her different personas have different wardrobes, thoughts, emotions, and actions. That may sound like trickery to you. It isn’t at all. It’s about giving yourself permission to be fully present and authentic in all situations.

Listen to Madelyn’s entertaining, revealing, thought provoking story. Here are a few highlights:

  • Madelyn’s secret for creating magic in her world
  • The persona that delights children and inspires them to grow
  • Who Madelyn is as a secret agent
  • The freedom of switching from childlike innocence to bold sultry confidence
  • The friendly battle between Madelyn’s different personas


  1. Maddie
  2. Madelyn
  3. Madelyn Sloane (secretly her favorite)
  4. Sloane
  5. Miss Maddie
  6. Ms. Wilkinson


Harry Potter by J.K. Rowling

Autobiography of a Yogi by Paramahansa Yogananda

Red Hot and Holy by Sera Beak

Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis and Steven Kotler

The Magician’s Way by William Whitecloudfeminism


“You are in the best position for the experiences you need, and you will not be kept there a moment longer than is your ultimate good. Live, grow, unfold, living your life the best you can, and be kind.” – Somebody

“Some days I am more wolf than woman, and I’m still learning how to stop apologizing for my wild.” – Nikita Gill

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149: Storytelling Machine


Do you know why you can’t say, “I’m not a storyteller?” Because you are a storytelling machine. We all are.

Stories and storytelling is hardwired into our DNA. We create meaning and purpose in our lives by creating narratives. That’s how I work; that’s how you work. Each of us is a storytelling machine.

You might say, “I suck at storytelling.” That may very well be. But what does that really mean?

It means that you allow the random voices in your head to shape your life, moment to moment. That’s what most people do. They live in reaction to people and events.

Something unpleasant happens, and they feel bad. Someone criticizes them, and they feel blue. I know. I lived my life for a long time that way. It’s like being a feather in the wind. You are helplessly blown in any direction the wind chooses.

It doesn’t have to be that way. You can choose to take responsibility for the raging tide of inner voices and direct them wherever you wish. That choice, that decision, makes you a conscious storyteller. It empowers you. It gives you the ability to shape your destiny, impact the lives of others, and have a lot of fun living.

That’s my preamble. It lays the foundation for your mastery of storytelling to enrich your life, other’s lives, and your business.


Once you accept that you are a storyteller by default, you will get excited by things you can accomplish with authentic stories that are well told.

One of things you will discover in this episode is the science behind storytelling. You’ll see why teaching and selling with data alone is not effective. You’ll learn how the human responds to a good story, very much the way you did when you were a child and your parents said, “Let me tell you a story.”

This short episode will be an eyeopener and it can inspire you to fall in love with storytelling for a rich life and business.

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148: Mental Strength

mental wellness


Mike Veny has creativity, empathy, humor, and mental strength. He helps people find hope and meaning. That’s what he does and who he is today.

Mike had to fight to become who he is. He had to dramatically change the story that the world was writing for him. The world labelled him mentally ill at an early age.

Mike’s battle against and victory over a soul destroying self image have given him the power to enrich other people’s lives and help them discover their own mental strength.

This interview with Mike Veny, one of America’s leading mental health speakers, offers you a treasure chest of self empowerment and transformation.

Here are some of the gems you’ll discover as Mike’s shares moments and insights of his personal growth journey:

  • How a mental breakdown was the beginning of a major breakthrough
  • The why and what of the big stigma around mental health challenges
  • What’s behind the stigma cycle
  • How to protect yourself against the law of the tribe
  • How to become a mental wellness superhero
  • The power of intention to connect with others
  • Why mentors and personal development are vital to your wellbeing
  • Why reading should never be optional
  • How drumming can empower you
  • How to stop suffering in silence
  • And, yes, much, much more…


Transforming Stigma: How to Become a Mental Wellness Superhero by Mike Veny

The 7 Habits of Highly Effective People by Stephen R. Covey (Mike’s favorite book)

Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis and Steven Kotler

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The 15 Invaluable Laws of Growth: Live Then and Reach Your Potential by John C. Maxwell


“The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.” – Vince Lombardi


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