Archive for December 2018

160: Are You Delusional?

are you delusional


You’ve probably heard the expression, words are weapons. But I’ll bet you don’t know just how dangerous they can be. It’s not because you’re dumb. It’s because you and I use words all the time. So, we take them for granted.

This episode challenges your perception of one particular word that can be very dangerous. It can and does control most people’s behavior. How? It scares people to be labeled with this word, and they will go out of their way to avoid it.

The word is DELUSIONAL. The last thing most people want to hear is the question, “Are you delusional?”

Let’s look at how the dictionary defines delusional: 1) characterized by or holding idiosyncratic beliefs or impressions that are contradicted by reality or rational argument, typically as a symptom of mental disorder: hospitalization for schizophrenia and delusional paranoia | he was diagnosed with a delusional disorder. 2) based on or having faulty judgment; mistaken: their delusional belief in the project’s merits never wavers | I think the guy is being a bit delusional here.

Who wouldn’t want to avoid a label like that? I’ll tell you who. Exceptionally successful high achieving individuals. Huh? That’s right. I’m not making this up.

Here excerpts from an internationally recognized sales and marketing expert. He’s also a member of the National Speakers Association and Authors Guild. His name is Mark Tewart. He writes in his book, How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It:

  • You are who you decide to be at any given moment.
  • Who you believe you are, is who you will become.
  • Sales superstars create power in a belief system that supports their eventual triumph, no matter what temporary setbacks they might encounter.
  • You must become what most people would describe as “delusional.”
  • A delusional mindset, contrary to popular belief, can be an absolutely healthy attribute in your progression toward your goals.

Does Mark Tewart practice what he preaches? Here is what he says about himself: “I believe that I am delusional in my mindset, but my delusion creates my reality.”

I love Mark’s book. I think you should buy it yesterday. On page 33, he has this heading:

Let Your Fantasy Be Your Reality

Right beneath it, is a wonderful quote from a Zen Buddhist teacher, Shunryu Suzuki: “In the mind of the beginner there are many possibilities and in the mind of the expert there are few.”

That doesn’t mean you should not be an expert. It means, don’t let your immense knowledge close your mind to learning and growth.

You’ll also hear a quote about the awesome power fo reading in this episode from multimillionaire sales trainer, Grant Cardone.

This is the final episode of Change Your Story, Change Your Life in 2018 (unless I get a last minute inspiration). It’s my wish that you receive what you hear in Are You Delusional with a totally open mind. Then, take one or two simple actions that will transform and enrich your life and business in 2019.

Thank you for being a loyal listener. I look forward to serving well in the new year.


How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It – by Mark Tewart

Sell of Be Sold by Grant Cardone

The 10X Rule by Grant Cardone

Turn the Page: How to Read Like a Top Leader by Chris Brady

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159: Conflict in Storytelling

conflict in storytelling


Conflict in storytelling is a vital element to all great stories. In fact, you won’t a story if you do not introduce and develop conflict from beginning to end.

Why? Because people get involved and remain engaged in your story when it takes them on a journey toward the resolution of conflict.

Think of conflict in storytelling as a powerful tool to create and sustain tension. Tension hooks and holds attention.


Two movies that demonstrate intense conflict in storytelling are:

  • E. T. The Extra-Terrestrial – directed by Steven Spielberg
  • Rocky  – starring Sylvester Stallone


Why do people see plays and movies more than once? They want to experience the resolution of conflict in storytelling. The journey, the struggle against obstacles, toward the resolution of conflict arouse strong emotions and makes people more alive.

Remember this rule of storytelling. People are held and remain engaged by the process of resolution, not the outcome.

In this episode, you will gain insight to three great stories that people return to again and again even though they know how those stories end. They are:

  • Hamlet by William Shakespeare
  • Romeo and Juliet by William Shakespeare
  • It’s A Wonderful Life – starring James Stewart and directed by Frank Capra


You will learn why you always want to use conflict in storytelling for your presentations, sales and marketing messages, and pitches to enrol people in your ideas or cause.

This is why storytelling works so well to earn your money and create success in your business:

  • Character – You create a central character that represents your audience’s avatar; your audience is your specific target market.
  • Pain Point – You identify your audience’s biggest pain point.
  • Resolution – You promise to eliminate pain and resolve your audience’s problem.
  • Conflict – You introduce conflict to take your audience on a satisfying resolution journey.
  • Empathy & Rapport – You identify your audience’s conflict and make them feel understood. That makes them like and trust you, and feel that they know you.


Discover why I care about your success as a masterful storyteller.


“People don’t care how much you know until they know how much you care.” – Theodore Roosevelt


Nobody Wants to Read Your Sh*t by Steven Pressfield

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158: Glory Story

story behind the glory


There is always a story behind someone’s glory. It’s usually a tough one. Achievement and success must be earned. When they are, that’s rich.

Today’s episode is about a highly successful millennial entrepreneur. An online marketer and business coach named Marquel Russell.

His success is impressive. His determination and grit to achieve success are inspiring. His journey trul is a glory story.

Marquel is from the hood in Atlanta Georgia. He didn’t have positive male role models growing up. He looked up to and emulated gangsters and drug dealers, even Pablo Escobar.

Marquel’s early walk on the wild side landed him in jail. He was in lockup at 19 when his first child was born. How did he turn things around, write an awesome new story, and live into it?

That’s what you’ll discover in this powerful candid interview with Marquel Chili Gates Russell. Here are some of the highlights of a glory story you’ll learn from and enjoy:

  • How Marquel’s entrepreneurial mom instilled believe and hope in him
  • The funny story behind his first car, a 1984 baby blue Ford
  • How the candy lady sparked his entrepreneurship
  • Life skills Marquel learned in prison
  • Discovering Bible study behind bars
  • The influence of entertainment and club promotion on Marquel’s success
  • How network marketing opened a door to a whole new way of life
  • The personal development gurus that advanced Marquel’s growth
  • Zig Ziglar’s great inspiration
  • What happened when a mentor named Lonnie Robinson came into Marquel’s life
  • The powerful effect of earning his first dollar online
  • Marquel Russell’s first six figure payday
  • The morning success ritual that fuels Marquel’s success
  • How Marquel guides and inspires inner city youth
  • His vision to impact the global economy by helping others


The War of Art by Steven Pressfield (Marquels favorite)

Do The Work by Steven Pressfield

The Daily Stoic by Ryan Holiday & Stephen Hanselman

The Miracle Morning by Hal Elrod

A Return to Love: Reflections on the Principles of “A Course in Miracles” by Marianne Williamson


“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” ― Marianne Williamson


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157: Vivid Storytelling

vivid storytelling


…is not optional. If it ain’t vivid, it ain’t a story; it’s just an idea.

Warning! This episode may give you awesome communication power. Can you handle it?

Before we talk about vivid, let’s clarify what storytelling is for those of you who want to sell more products and services and/or influence people to act on your words. Think of storytelling as a journey for your audience that takes them from an undesired or painful before state, through an obstacle course, to strongly desired after state. You, the storyteller, are guiding and directing that journey. Your responsibility is to make it an authentic adventure of a lifetime. That’s where vivid comes in.

You make your story vivid by using sensory language. Remember this easy rule. Use your senses, all five of them. Make your audience see, hear, smell, taste, and touch (feel) your story. When you do that, you speak to the heart; when you don’t do it, you appeal only to logic, to the head. Not good. When your communication does not appeal to and arouse emotion, it has little to no impact. It’s barely heard and quickly forgotten.

Here is another import tip to remind you how to communicate vividly and strongly. Never ask your audience to figure out what you’re talking about on their own. There are two major problems with that. One, your message is open to too many different interpretations when it doesn’t vividly jump out at people. Two, imagining things requires energy that most people are not willing to give.

Let’s compare head language with heart language:


In this episode, you will also hear two powerful examples of vivid storytelling from two professionally written short stories, one of them based on a real life event.

You can easily transform your communication into a magnetic force that compels people to listen to you and act on what you tell them. This can earn you a lot  of money, and it will enrich the lives of the people you meet.

Listen to this podcast more once, take notes, then, practice, practic, practice. You will experience mastery.


Writing For Story by Jon Franklin

The Fly by Katherine Mansfield (in Stories Vintage Classics)


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156: Your Money Mindset

money mindset


Your money mindset is about much more than money. It’s about your relationship to yourself. The amount of money you attract and keep is directly related to your self esteem, your self love.

You can have a PhD in economics and be broke. How? By not loving yourself. By not feeling that you are worthy.

Today’s episode features an inspiring young woman who changed her story about herself; then she created her empowering money story. The result? Massive success.

Her name is Amanda Abella (pronounced A – BAY – A). She’s a sought after speaker, author, and digital marketing consultant who teaches entrepreneurs and companies how to up their game and earn more money. She inspires anyone who is ready for growth and success, particularly millennials.

These are a few of the value bombs you’ll discover in this episode:

  • The inspiration Amanda got from her Cuban heritage
  • The wisdom she gained from her grandmother
  • How she stopped over-giving and under-earning
  • The breakthrough she experienced at her first Anthony Robbins event
  • Why your success does not depend on academic degrees
  • How becoming an entrepreneur can help you heal unconscious wounds
  • Why personal development should not be optional
  • Why this is the most exciting time to be alive
  • Of course, there’s MORE…like the reasons to consider…


  • Work anywhere you choose
  • Turn your work into your play
  • Create an income with no ceiling
  • Begin your success journey at a very low cost


Make Money Your Honey by Amanda Abella

Spirit Junkie: A Radical Road to Self-Love and Miracles by Gabrielle Bernstein

Heart Talk: Poetic Wisdom for a Better Life by Cleo Wade (Amanda’s Favorite)

Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis & Steven Kotler


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