persuasion

172: Go-Giver

the go-giver

GO GIVER

You’ve heard of a go getter. So, what’s a go giver? Not the opposite of a go getter. The opposite of a go giver is a go taker.

This episode is not about an amusing word game. It’s an interview with a brilliant man whose views on the world transform lives.

His name is Bob Burg, an accomplished and recognized speaker, author, and a sales/mindset trainer. As an author, his book sales have crossed the one million mark.

Two of his most popular books are The Go-Giver, that he co-authored with John David Mann, and Endless Referrals, a book that delivers big time on the promise of its title.

There’s a simple profound theme in all of Bob Burg’s work. It’s this. The more you give, the more you get. He walks and talks the belief that the amount of money you make is directly proportional to how many people you serve.

Here’s what’s exciting about listening to Bob or reading one of his books. You’ll get insights about influence and persuasion that have been around since our ancestors stepped out of caves into society.

But here’s the thing. Bob lets you view these insights through a powerful, new, crystal clear lens. You may even get the feeling that you are learning them for the first time. That kind of ah-ha is life transforming and enriching.

Here are just a few of the value bombs that Bob Burg drops in this interview as we discuss his latest book, The Go-Giver Influencer:

  • The true meaning of influence
  • The big difference between persuasion and manipulation
  • Why context is more important than the content of your words
  • Why you should use stories to influence, persuade, and sell
  • A powerful communication lesson you’ll learn from an elephant
  • What a cat named Cleocatra can teach you about persuasion and influence
  • The back door rule of persuasion
  • Why compromise creates a lose-lose situation
  • The art and skill of listening with the back of your neck

True to form, Bob just keeps giving and giving in this episode. You’ll definitely want to absorb the seven figure wisdom he reveals with:

  • The 5 Secrets of Influence
  • The 8 words guaranteed to win people to your point of view

BOOKS IN THIS PODCAST

The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg & John David Mann

The Go-Giver Influencer: A Little Story About a Most Persuasive Idea by Bob Burg & John David Mann

Endless Referrals: Network Your Everyday Contacts into Sales by Bob Burg

The Art of Talking So People Will Listen by Paul W. Swets

How To Win Friends and Influence People by Dale Carnegie

The Science of Getting Rich by Wallace W. Wattles

Think and Grow Rich by Napoleon Hill

The Secret of Selling Anything by Harry Browne

BOB’S FAVORITE QUOTE

“You can have everything in life you want if you will just help enough other people get what they want.” – Zig Ziglar

CONTACT BOB

www.TheGoGiver.com – FREE chapters from Bob’s books!

www.Burg.com/10Q – FREE 10 powerful feel-good questions for networking

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78: Your Secret Language

 

YOUR SECRET LANGUAGE

What you say and what you really mean are not always the same thing. If that’s true, and it is, then how do you know what your prospective customers and clients really need and want? After all, you may only hear what they say.

Jeffrey Shaw helps you discover your ideal customer’s secret language.

He developed his unique skill by becoming a highly successful portrait photographer. You see, a great photographer captures the essence behind a person’s physical image.

Jeffrey honed his skill until it became intuitive. Today, he is a master who helps entrepreneurs achieve exponential success by attracting and serving their ideal customers.

Listen and learn how you can position yourself in the marketplace beyond all of your competitors.

BOOKS IN THIS PODCAST

Lingo by Jeffrey Shaw

To Sell is Human by Daniel H. Pink

Louder Than Words by Todd Henry

The Accidental Creative by Todd Henry

Die Empty by Todd Henry

The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World by Scott Hartley

JEFFREY’S FAVORITE QUOTE

“Your level of success will never exceed your level of personal development.” – Jim Rohn

CONTACT JEFFREY

www.JeffreyShaw.com/Change – Download Your FREE gift from Jeffrey

Tell us what you think and feel. Click “Join The Conversation” below. Let your voice be heard.

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68: Psychologically Unemployable

PSYCHOLOGICALLY UNEMPLOYABLE

True entrepreneurs are psychologically unemployable. What does that mean?

It means that they do not have it in their nature to work for other people. The successful ones work well with others; they simply refuse to work for others.

Their independent spirits, creativity, and drive make them rebels, innovators, and visionaries.

Whitney Nicely is a true entrepreneur. She got a taste of the sweet, scary, adventurous life of an entrepreneur at a very early age.

Whereas most kids learn the negative lesson that “money doesn’t grow on trees,” Whitney learned from her mom that “money Happens.” It always shows up in the mail.

Whitney loved that idea. She decided she would make lots of money show up for her. She did that by becoming a bold and savvy real estate investor. She did it against many odds.

In the beginning, men would not take her seriously. She changed their minds. Whitney’s fire and belief in what she does led her to take big risks, lose money, and make more.

Today, she teaches ordinary people how to create extraordinary lives by creating wealth with real estate.

You’ll be fascinated, enriched, and entertained by Whitney’s story.

BOOKS IN THIS PODCAST

Miracle in the Mountains by Harriet T. Kane

The Bible

Psychologically Unemployable by Jeffrey Combs

WHITNEY’S FAVORITE QUOTES

“Every strike brings me closer to the next home run.” – Babe Ruth

“She considers a field, and buys it: with the fruit of her hands she plants a vineyard.” – The Bible, Proverbs 31:16

CONTACT WHITNEY

www.WhitneyNicely.com

Tell us what you think and feel. Click “Join The Conversation” below. Let your voice be heard.

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67: A Dangerous Story

A DANGEROUS STORY

What’s dangerous about a man who wants to relieve suffering? A man who knows how to eliminate severe back pain. A man who has help thousands of people live pain free lives.

One of the people who swears by this man’s approach to back pain is Howard Stern, who claims that this natural, non surgical way of making pain disappear worked on him. Howard considers this a life saver.

Let’s face it, if Howard Stern smells a fake, he goes in for a delicious kill.

Steve Ozanich is loved and hated by people. The haters are usually members of the traditional medical establishment. Steve’s ideas, and his work, are dangerous to their way of doing things. They’re dangerous to the livelihoods, reputations, and identities of many medical practitioners.

Is Steve Ozanich a quack or a healer? I definitely believe he is a healer.

Listen to his mind expanding story, and decide for yourself.

You won’t be bored. You will be captivated, entertained, and, perhaps, liberated and enlightened.

BOOKS IN THIS PODCAST

Healing Back Pain: The Mind-Body Connection by John E. Sarno

Back Pain Permanent Healing: Understanding the Myths, Lies, and Confusion by Steven Ray Ozanich

The Great Pain Deception: Faulty Medical Advice Is Making Us Worse by Steven Ray Ozanich

The Will to Live by Arnold A. Hutschnecker

Love Is Letting Go of Fear by Gerald G. Jampolsky MD

The Divided Mind: The Epidemic of Mindbody Disorders by John E. Sarno

Return To Love by Marianne Williamson

The Bhagavad Gita

STEVE’S FAVORITE QUOTES

“All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.” – Arthur Schopenhauer

“As you think, so shall you be.” – Wayne Dyer

“And as we let our own light shine, we unconsciously give other people permission to do the same.” – Marianne Williamson

“Why do you stay in prison, when the door is so wide open?” – Rumi

CONTACT STEVE

www.SteveOzanich.com

Tell us what you think and feel. Click “Join The Conversation” below. Let your voice be heard.

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65: Code of Honor

CODE OF HONOR

Are there secrets to real success? Yes. They are secrets because most people are blind to them, even though they exist in plain sight.

A fundamental secret of massive long term success is a code of honor. Without a code of honor a business, a company, any enterprise really, has no culture. No culture spells failure.

Nicole Jansen is a woman who understands and embraces a code of honor in business and in life.

She learned the value of that code while she was building success in the real world. She saw and felt what happens to people who ignore the code.

Today, she is a coach who helps people step into their power.

Listen to Nicole’s story. You’ll become inspired. And, you’ll discover how she earned her brand as a leader of transformation.

BOOKS IN THIS PODCAST

The Inner Game of Tennis by W. Timothy Gallwey and Pete Carroll

Positive Personality Profiles by Robert A Rohm Ph.D

Think and Grow Rich by Napoleon Hill

Bold: How to Go Big, Create Wealth, and Impact the World by Peter H. Diamandis and Steven Kotler

Hope for Today Bible by Joel Osteen

NICOLE’S FAVORITE QUOTES

“In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.” – Eric Hoffer

“You can get everything in life you want if you will just help enough other people get what they want.” – Zig Ziglar

CONTACT NICOLE

www.DiscoverTheEdge.com

www.LeadersOfTransformation.com

Tell us what you think and feel. Click “Join The Conversation” below. Let your voice be heard.

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