persuasion

214: Power of Story

STORY POWER

Never underestimate story power. A work of pure fiction has  the power to enrich your life or to end it.

Today, we live in a world where powerful narratives of division and hate are leading to death and destruction.

One of the most powerful contemporary stories is the myth of white supremacy.

Do you understand and acknowledge story power in your life?

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204: Stages of Truth

3 stages of truth

STAGES OF TRUTH

The philosopher, Arthur Schopenhauer, gave us the concept of the three stages of truth. There’s a debate about whether or not it was Schopenhauer. That’s not what this podcast is about.

This episode explores the brilliant observation that any new truth must pass through three stages before it is fully accepted and embraced by society.

The three stages of truth are:

  1. Ridicule
  2. Violent Opposition
  3. Self Evident

It’s fascinating that people will accept something as self evident, and, at that stage, even embrace it and passionately promote it after they violently opposed it. What does that mean?

It means that humans are hardwired to strongly resist change and to make many of their choices irrationally. Most of our decisions are emotionally based and rationally justified. That’s what makes us storytelling machines.

Here are some examples in our world of things that have either passed through or are still going through the three stages of truth.

  • The automobile
  • The airplane
  • Franchise business model
  • Network marketing business model
  • Alcoholic beverages
  • Cannabis

Why is it important to understand this phenomenon? Because we tend to do it unconsciously. That can lead to accepting limiting beliefs about life, about our own capabilities, and about what is possible. Unless we question or challenge our beliefs, we cannot discover if they support or harm us.

Today, we are surrounded by persuasive media messages 24/7. Many of those messages are dictating the stories we should live by. And, unknowingly, we accept those stories.

This podcast challenges you to create your stories, your life narratives, by design, and to not accept them by default.

Listen to this episode with an open mind, a sense of adventure and courage, and then take the challenge to question your beliefs and transform your life with an empowering story that you create.

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201: Throne Story

game of thrones

GAME OF THRONES

What secrets can you learn from Game of Thrones? More than you can imagine.

This episode reveals some fascinating gems in the finale of the epic series, Game of Thrones. There are powerful lessons in the show about life, power, and storytelling.

First, we must answer the question, “Who won the Game of Thrones?” We know that Bran the Broken was named emperor of six kingdoms. Many audience members were shocked and appalled by this choice.

But, did Bran really win the throne? I don’t think so. I believe that true leader and winner of the game is Tyrion Lannister. The last episode demonstrates this beautifully. And, it is perfect.

Tyrion is the only character fit to rule. Here’s why:

  • Compassion – Tyrion is a deeply compassionate person. He genuinely cares about people.
  • Intelligence – No one in the seven kingdoms is smarter than Tyrion Lannister.
  • Diplomacy – Tyrion has proven himself as the ultimate diplomatic negotiator throughout all eight seasons o Game of Thrones.
  • Violence – Though not essentially a cruel person, Tyrion will use violence if it is his only option to survive or serve the common good.

The events of the finale that point clearly to Tyrion’s victory:

  • Tyrion is condemned to death for treason.
  • Tyrion persuades John Snow to betray Daenerys  Targaryen, the dragon queen.
  • Tyrion talks his way out of execution
  • Tyrion persuades a ruling council to appoint Bran the Broken emperor
  • Bran appoints Tyrion his Hand

Those five events are crucial steps in Tyrion’s deft maneuvers to claim the empire’s true power. Bran will serve as figurehead king. Tyrion will pull the strings behind the scenes as his advisor.

POWER OF STORY

One of the most profound and brilliant insights in the episode is revealed in the monet when Tyrion explains why Bran is the perfect choice as emperor. Tyrion says that the true power of nations is not in gold or flags. It is in stories. Nothing is more powerful than a great story.

Bran’s story has mythological qualities. He began as a mere mortal boy who survived a fall from a great height that should have killed him. Then, he developed prophetic powers. That story makes him more than human.

Tyrion knows that people don’t follow leaders. They follow the story in their heads about those leaders. Civilizations are built and destroyed based on stories. Think of the Bible and the Koran.

Tyrion has mastered the psychology of leadership. He knows that his own story will not inspire people, but Bran’s story will. He also knows that he can have a powerful influence on Bran’s thoughts and actions.

Tyrion rules! As he should.

BOOK FOR THIS PODCAST

The 48 Laws of Power by Robert Greene

The Game by Neil Strauss

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196: “True” Stories

True Stories

TRUE STORIES

Is it possible for a true story to be untrue? Yes.

Although true stories are based on”facts,” the person “telling” the story must present those facts in a frame that carries his/her bias  or interpretation of the facts.

Simply put, what we call objective reality is always tinged by subjectivity. What you look at is always colored by the lens through which you view it.

This episode explores fascinating examples of this. The first one focuses on a famous Impressionist painting, “Le Pont de l’Europe,” by Gustave Caillebotte. The English translation is “The Bridge of Europe.”

The painting seems like a realistic representation of the bridge. Closer inspection reveals a “distorted” or exaggerated perspective that the artist used to create specific feelings and thoughts about his society.

You may be intrigued when you learn about:

  • Diane Arbus – her famous photographs of people are far from objective representations of their subjects.
  • Leni Riefenstahl – the images in her brilliant “documentary” films, “Triumph of the Will,” about Hitler’s Nuremberg rally, and her movie about the German Olympics can be seen as propaganda.
  • Rashomon, a play based on two Japanese short stories, and, later, a film thriller by Akira Kurosawa, examines the nature of truth.

This episode challenges your critical thinking and asks you to not get intellectually lazy about the questions, “What are facts?” and, “Are there any true stories?”

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172: Go-Giver

the go-giver

GO GIVER

You’ve heard of a go getter. So, what’s a go giver? Not the opposite of a go getter. The opposite of a go giver is a go taker.

This episode is not about an amusing word game. It’s an interview with a brilliant man whose views on the world transform lives.

His name is Bob Burg, an accomplished and recognized speaker, author, and a sales/mindset trainer. As an author, his book sales have crossed the one million mark.

Two of his most popular books are The Go-Giver, that he co-authored with John David Mann, and Endless Referrals, a book that delivers big time on the promise of its title.

There’s a simple profound theme in all of Bob Burg’s work. It’s this. The more you give, the more you get. He walks and talks the belief that the amount of money you make is directly proportional to how many people you serve.

Here’s what’s exciting about listening to Bob or reading one of his books. You’ll get insights about influence and persuasion that have been around since our ancestors stepped out of caves into society.

But here’s the thing. Bob lets you view these insights through a powerful, new, crystal clear lens. You may even get the feeling that you are learning them for the first time. That kind of ah-ha is life transforming and enriching.

Here are just a few of the value bombs that Bob Burg drops in this interview as we discuss his latest book, The Go-Giver Influencer:

  • The true meaning of influence
  • The big difference between persuasion and manipulation
  • Why context is more important than the content of your words
  • Why you should use stories to influence, persuade, and sell
  • A powerful communication lesson you’ll learn from an elephant
  • What a cat named Cleocatra can teach you about persuasion and influence
  • The back door rule of persuasion
  • Why compromise creates a lose-lose situation
  • The art and skill of listening with the back of your neck

True to form, Bob just keeps giving and giving in this episode. You’ll definitely want to absorb the seven figure wisdom he reveals with:

  • The 5 Secrets of Influence
  • The 8 words guaranteed to win people to your point of view

BOOKS IN THIS PODCAST

The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg & John David Mann

The Go-Giver Influencer: A Little Story About a Most Persuasive Idea by Bob Burg & John David Mann

Endless Referrals: Network Your Everyday Contacts into Sales by Bob Burg

The Art of Talking So People Will Listen by Paul W. Swets

How To Win Friends and Influence People by Dale Carnegie

The Science of Getting Rich by Wallace W. Wattles

Think and Grow Rich by Napoleon Hill

The Secret of Selling Anything by Harry Browne

BOB’S FAVORITE QUOTE

“You can have everything in life you want if you will just help enough other people get what they want.” – Zig Ziglar

CONTACT BOB

www.TheGoGiver.com – FREE chapters from Bob’s books!

www.Burg.com/10Q – FREE 10 powerful feel-good questions for networking

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