170: Millionaire Choices

millionaire choices


Millionaire choices don’t begin with the choices you make about money; they begin with the choices you make about life. Here’s what I mean.

Abundance and wealth creation are the result of the belief that outer circumstances do not control the choices you make in life.

If life deals you a bad hand, you can still win the game by playing the cards you have with imagination, desire, and focus.

Today’s episode is an interview with Tony Bradshaw, the man who wrote the book, The Millionaire Choice. he wrote it to inspire and equip people to become millionaires, no matter where they are financially right now.

Tony walks his talk. He grew up poor in a broken home. His dad was an alcoholic. His neighbors were drug dealers. At the age of four, Tony was in his dad’s car when the police stopped them and arrested his father from drunk driving.

You will hear about some other difficult challenges that Tony Bradshaw faced while growing up. Challenges that many people would use as excuses for not achieving success and have a great life.

You will also learn about the life changing decision Tony made at the age of twenty-five to be a millionaire by age forty. That’s what it takes. A decision. A choice. A millionaire choice. You can make that choice if you want to. And, you can make it at any age.

You’ll get fired up as Tony shares valuable valuable insights about:

  • Financial awakening
  • A Millionaire Plan – move forward, no matter what; never look in the rear view mirror
  • How to get money smart
  • Why you should have multiple income streams
  • How to break bad money habits
  • 4 factors, besides, money, that will help you become a millionaire
  • The 4 Bucket System – your step-by-step action plan to transform your financial life
  • The core of Tony’s system – 10 Keys of the Millionaire
  • Entering the Great Zone


Good to Great by Jim Collins (Tony’s favorite book)

Cashflow Quadrant by Robert Kiyosaki

Rich Dad Poor Dad by Robert Kiyosaki

The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

Be Obsessed or Be Average by Grant Cardone


“Good is the enemy of great.” – Jim Collins





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169: Cliffhangers



Cliffhangers are endings in stories that leave an audience in suspense.  The term cliffhanger originated in the 1930s from early film serials in which episodes ended with characters in desperate situations such as hanging off the edge of a cliff.

This episode explores why and how you can use cliffhangers in all your communication.

The reason to use them is simple and obvious. You do it to arouse and hold curiosity. Your aim should be to open curiosity loops and keep them open until late in your story, or at the end of it.

The word story refers to any intentional communication you have with people on or offline.

You will discover a powerful example of great cliffhangers in today’s episode. They are in the first two paragraphs of a short story called “Mrs. Kelly’s Monster,” by Jon Franklin.

Franklin is a Pulitzer Prize winning journalist who shows you how to use fiction writing techniques to engage people in true stories.

You will also learn about the use of of this magnetic force in:

  • News broadcasts
  • Email
  • Webinars
  • Live sales presentations

Your ability to master the effective use of cliffhangers in all your communication will help you win people’s attention, trust, and business.

Get excited about the cliffhanger, a simple powerful tool to enrich your life and business.


Writing for Story by Jon Franklin


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163: Show, Don’t Tell

show, don't tell


How do you feel when someone tells you do something? If you’re like me, you resist their command. You pull back, and, most probably don’t do what you’ve been told.

No one likes to be bossed. On the other hand, it feels great when you choose to do or buy something because it excites you and feels right for you.

Show, don’t tell is a powerful storytelling technique that allows people to engage with your  narrative in a way that makes them feel respected and understood. It lowers and removes resistance to your message and your offers.

It creates a magnetic pull that attracts customers and clients to your business.

What does show, don’t tell mean? It means that you demonstrate the benefits and great value of your offers rather than talk about them hoping to convince people of your words.

A great way to learn the show, don’t tell technique is to watch great movies. You’ll notice that they pull you in by actions and vivid pictures; they don’t rely heavily on words to explain things to you.


  • The Good, the Bad and the Ugly – Watch the opening sequence of this film, and time the moment when the first word is spoken. You may be surprised at how long you were engaged in this story without dialogue.
  • The Spirit of the Beehive – A haunting film from Spain that explores the fragile world of a child’s imagination. There a long scenes without dialogue that brilliantly move the story forward with the characters’ actions. This movie will arouse powerful emotions without talking about them.
  • The Godfather – This movie opened in 1971. It feels relevant and immediate today. You can learn so much about storytelling by watching The Godfather many times. The opening scene establishes the world of the story and reveals a lot about Don Corleone, the mob boss exquisitely played by Marlon Brando. It does this with actions. Watch it, and see what I mean.

Strong persuasive business storytelling  uses show, don’t tell the same way movies do.

You’ve probably seen a live kitchen knife demonstration, or you’ve seen one on TV. If you are in the market for good kitchen knives, you will become fully engaged in a strong physical demonstration. Every action the presenter takes brings you closer to an enthusiastic decision to buy the knives. You make your purchase feeling that it was totally your choice. You were not pressured or manipulated into buying.

You’ll learn another example from business in this episode. I talk about network marketers who sell weight loss products like protein shakes. The novice pushes prospects away from products that can benefit them by blabbing on and on about the product. The list all it’s magical ingredients. They try to dazzle people with statistics and scientific data. Most prospects recoil from their pushy efforts.

Keep this in mind. You are never selling products. You are selling results that people strongly want. A good show, don’t tell scenario can demonstrate this.

Imagine an uncomfortably overweight man  climbing stairs in his home. See him clutch the bannister; feel his discomfort as he slowly trudges up the staircase one step at a time. Experience his fatigue a he stops to catch his breath. His son enters the scene at the top of the stairs. He looks sadly at his dad, He approaches his father, takes him by the hand, and says, “I’m worried about you, dad. Your weight is dangerous to your health. I’m afraid that you won’t live long enough to meet your grandchildren.”

The son leaves. The father stands alone for a moment with tears in his eyes.

We cut to a scene sixty days later. Father and son are playing catch together in a park on a sunny day. Dad looks lean in his “new” body. They smile at one another and continue to throw the ball energetically back and forth.

That story will sell more shakes than any product pitch every time.

I encourage you to study films and TV commercials for great examples of show, don’t tell.

To help you practice your own marketing and sales stories, I offer you these three steps.

  • Move from IDEA to ACTION. Write the idea for your offer briefly on paper. Tehn, think of actions that will demonstrate strong benefits with convincing.
  • Move from WORDS to PICTURES. After you know what you want to say, create a storyboard that says the same thing in pictures.
  • Move from BEFORE to AFTER. All your sales and marketing messages must take your audience on a journey from an undesired before state to a highly desired after state.

Show, don’t tell authentic, entertaining, engaging stories that sell, and you will prosper.

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162: Amazon Fortunes

Amazon forutnes


Many people dream of making Amazon fortunes. Maybe you have a secret, or not so secret, desire to be an Amazon millionaire.

Today’s guest has created his seven figure income by winning the game of selling on Amazon. Lucky for you, he teaches others how to do it.

You don’t have to be wiz-kid, a marketing genius, or super salesperson to hit the Amazon jackpot. Today’s guest, Dan Meadors, built his Amazon empire with a $600 initial investment.

In fact, Dan began mining his Amazon fortunes right after being fired and scared about his future. In this episode, you will learn that your success does not depend on your circumstances.

These are the 5 skills that you can develop to become a player on Amazon:

  • Take ACTION
  • Become FEARLESS
  • Always lead with VALUE

Dan also reveals his proven secrets for finding great products to sell on Amazon. He shares some of best strategies. And, he gives you formula that makes him stand apart from most Amazon sellers. He explains why your golden ticket is a wholesale Amazon model.

Plus, he shares some of the most powerful free online tools you can use in your Amazon business.

Dan, like most highly successful people, believes strongly in mentorship and personal development. He invests highly in both. Three of his favorite mentors are:

  • Jeff Walker – creator of Product Launch Formula
  • Dana Derricks – the man behind The Dream 100
  • Ryan Moran – millionaire maker known for www.capitalism.com

Dan is offering a FREE GIFT to you, the storytellers who listen to this show. You will find it by clicking the link below unde Contact Dan.


 Good to Great by Jim Collins (Dan’s favorite)

The Miracle Morning by Hal Elrod

Vivid Vision by Cameron Herold


“Luck is what happens when preparation meets opportunity.” – Seneca



Click the above link to grab this FREE GIFT:

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161: Universal Stories

universal stories


What are universal stories? They are stories that speak to the deepest human needs. Stories that have a strong universal element create empathy and connection.

Business stories that are universal attract and win new clients and customers. This episode teaches you how to harness the element of universality in your business storytelling.


  1. Rocky – explores the human need for significance
  2. E.T. the Extra-Terrestrial – the need to return home, to belong
  3. Field of Dreams – the need to dream and believe in our dreams
  4. Bohemian Rhapsody – the need for individual self expression


Never make your marketing and sales messages about the greatness of your products and services. All your business storytelling should focus on the needs, desires, and dreams of a central character, which is always the avatar of your target market.


Anthony Robbins created this list of six profound human needs that motivate every choice we make.

  1. Certainty – the need for security, comfort, and consistency
  2. Uncertainty – the need for variety, challenges, adventure
  3. Significance – the need to feel important, needed, wanted, and worthy of love
  4. Love & Connection – the need to feel connected with and loved by others
  5. Growth – the need for constant development emotionally, intellectually, and spiritually
  6. Contribution – the need to give to others

This list is a powerful template to use every time you communicate with your target market. It can transform and enrich your life and business.

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