How do you create impactful story endings? Most of you are business storytellers; you use stories to communicate persuasive sales messages.
Those can be live presentations, webinars, sales letters, face-to-face, one-on-one sales, even phone conversations – any communication designed to move people to some kind of buying decision.
All of those qualify as stories. You can begin strongly, develop strongly, but if your story endings are weak, you will not influence people to take actions that will improve their lives, you will not move them to buy from you.
In this episode, you will learn about the important elements of all your story endings. These elements make up the secret sauce that gives all your business communication irresistible persuasion power.
These key questions will help you create knockout story endings:
- Do people must feel the conclusion of your story in their minds, hearts, and bodies? They must experience your message and feel satisfied and inspired by it. Inspired to say yes to what you’re offering.
- Have you delivered on the big promise that you have made at the beginning of your story? (hopefully, you have made one)
- Have you resolved all the problems you introduced at the beginning? Problems that you audience have and want to eliminate.
- Have you closed all the loops you created in your story? (curiosity loops that keep people engaged from beginning to end)
You will review two powerful analogies that help you clearly understand how strong story endings work. They are:
- The musical analogy – when you hear a classical symphony, you experience its beginning, middle, and end with your whole being. The final note of a symphony resonates in your gut. You feel a satisfied sense of conclusion.
- Ocean wave analogy – You experience the formation of an ocean wave, it’s build to a peak, and it’s rapid crashing resolution on the shore the same way you experience music.
Alo, you will rediscover the two things your story endings can’t live without:
- Future-casting – Your entire story is a journey for the person receiving it. As you guide your audience to the final destination, you must paint a vivid picture of what life will be like when they say yes to your offer.
- Call to action – This is where so many sales presentations (stories) wimp out. There is no room for unclear language, no room for words like i. You must confidently and firmly tell people exactly what to do to experience the promise, the big benefits of your offer. You must tell people what to do to buy your products and services.
Finally, you will be inspired when you hear the powerful ending of a great book on storytelling (title and author below).
I give you your call to action to be bold, passionate, and direct in delivering your business communication with engaging beginnings, compelling development, and irresistible story endings.
BOOK IN THIS PODCAST
The Fire in Fiction by Donald Maass
YOU ARE YOUR STORY
You don’t have to believe that you are your story. But, why wouldn’t you choose to believe it?
If you don’t like your current life, and you choose to say, “That’s the way it is. That’s reality, and I must accept it,” you will be right.
You won’t be right because it is an objective truth. You will be right because the words you say to yourself write the story that becomes your reality.
If you want to find intellectual arguments that debunk what I’m saying, you’ll find them.
I’m not interested in those arguments; I’m interested in the experiences of human beings whose lives offer irrefutable proof that your self talk define your beliefs, and your beliefs create your reality.
One of those human beings is today’s podcast guest. The trajectory of his life is one of the most brilliant demonstrations of the statement that you are your story.
Our guest is Randy Gage, an internationally respected and recognized prosperity mentor, an author who has written eleven books that have been translated into twenty-five languages, and a member of the Speakers Hall of Fame who has spoken to more than 2 million people across more than 50 countries.
Did I mention that he also loves to play softball?
It’s important to mention that Randy Gage is a multi-millionaire and a millionaire maker. His friends and business associates include some of the world’s most powerful people of influence. I’m not writing this to impress you. I want to impress upon you that Randy Gage should not “realistically” be the mega success that he is today. You’ll hear him say so in this podcast.
Many of Randy’s early life circumstances would paint a picture of a man headed for a life of crime and/or dereliction.
He was a teenage alcoholic and crystal meth addict. He was a thief who spent his sixteenth birthday in a jail cell waiting for trial on an armed robbery charge. He is a brilliant, articulate, high school droput.
In his early adulthood, he failed to pay taxes on his restaurant business, and the IRS seized and sold his restaurant.
He almost bled to death from a gunshot wound in his stomach.
You’ll be inspired and even transformed (if your mind and heart are open) by the abundant blessed life Randy Gage created in spite of those devastating circumstances by intentionally changing his mindset.
RANDY REWRITES HIS STORY
- Chapter 1 – Baxter Richardson, a teacher and dad to one of Randy’s friends, visits him in jail.
- Chapter 2-Baxter offers Randy this new story: “You don’t belong here. You’re capable of doing great things.”
- Chapter 3- Randy embraces Baxter’s story even though he doesn’t believe it yet.
- Chapter 4 – Randy tries his new story on for size and slowly live into it.
RANDY DISCOVERS PERSONAL DEVELOPMENT
- Randy joins Amway.
- Amway introduces him to thought leaders like Wayne Dyer (you’ll belly laugh when you hear this story in the podcast).
- Randy learns to fail forward until he becomes a top earning network marketer.
- Randy becomes a world renowned network marketing trainer.
- Randy evolves into a critical thinker and world famous prosperity coach.
THE POWER OF LANGUAGE
Language is a living energy force. That’s why all my guests and I are passionate about books and reading.
Randy Gage gives you a life-changing gift in this episode when he reveals how the novel, Atlas Shrugged, by Ayn Rand sparked his greatness, his genius, his creativity, and his ability to create enormous wealth.
You will also discover other gems in this podcast episode, gems that will empower you to believe that you are your story and give you the desire and confidence to rewrite it. Here are just a few:
- The entertaining intoxicating power of comedy
- How to switch from a problem mindset to a possibility mindset
- Memes – what they are, and how to protect yourself from them
- How to turn your ideas into innovations
- The challenges and opportunities of the age of chaos
- What education should look like in the future
- The awesome power of the two words, “What if.”
- Why this is the age of the artist/entrepreneur
BOOKS IN THIS PODCAST
Mad Genius by Randy Gage
Risky is the New Safe by Randy Gage
Atlas Shrugged by Ayn Rand
The Fountainhead by Ayn Rand
The Selfish Gene by Richard Dawkins
Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis & Steven Kotler
The Singularity is Near: When Humans Transcend Biology by Ray Kurzweil
RANDY’S FAVORITE QUOTE
“Be like water.” – Bruce Lee
SHOW, DON’T TELL
How do you feel when someone tells you do something? If you’re like me, you resist their command. You pull back, and, most probably don’t do what you’ve been told.
No one likes to be bossed. On the other hand, it feels great when you choose to do or buy something because it excites you and feels right for you.
Show, don’t tell is a powerful storytelling technique that allows people to engage with your narrative in a way that makes them feel respected and understood. It lowers and removes resistance to your message and your offers.
It creates a magnetic pull that attracts customers and clients to your business.
What does show, don’t tell mean? It means that you demonstrate the benefits and great value of your offers rather than talk about them hoping to convince people of your words.
A great way to learn the show, don’t tell technique is to watch great movies. You’ll notice that they pull you in by actions and vivid pictures; they don’t rely heavily on words to explain things to you.
EXAMPLES FROM MOVIES
- The Good, the Bad and the Ugly – Watch the opening sequence of this film, and time the moment when the first word is spoken. You may be surprised at how long you were engaged in this story without dialogue.
- The Spirit of the Beehive – A haunting film from Spain that explores the fragile world of a child’s imagination. There a long scenes without dialogue that brilliantly move the story forward with the characters’ actions. This movie will arouse powerful emotions without talking about them.
- The Godfather – This movie opened in 1971. It feels relevant and immediate today. You can learn so much about storytelling by watching The Godfather many times. The opening scene establishes the world of the story and reveals a lot about Don Corleone, the mob boss exquisitely played by Marlon Brando. It does this with actions. Watch it, and see what I mean.
Strong persuasive business storytelling uses show, don’t tell the same way movies do.
You’ve probably seen a live kitchen knife demonstration, or you’ve seen one on TV. If you are in the market for good kitchen knives, you will become fully engaged in a strong physical demonstration. Every action the presenter takes brings you closer to an enthusiastic decision to buy the knives. You make your purchase feeling that it was totally your choice. You were not pressured or manipulated into buying.
You’ll learn another example from business in this episode. I talk about network marketers who sell weight loss products like protein shakes. The novice pushes prospects away from products that can benefit them by blabbing on and on about the product. The list all it’s magical ingredients. They try to dazzle people with statistics and scientific data. Most prospects recoil from their pushy efforts.
Keep this in mind. You are never selling products. You are selling results that people strongly want. A good show, don’t tell scenario can demonstrate this.
Imagine an uncomfortably overweight man climbing stairs in his home. See him clutch the bannister; feel his discomfort as he slowly trudges up the staircase one step at a time. Experience his fatigue a he stops to catch his breath. His son enters the scene at the top of the stairs. He looks sadly at his dad, He approaches his father, takes him by the hand, and says, “I’m worried about you, dad. Your weight is dangerous to your health. I’m afraid that you won’t live long enough to meet your grandchildren.”
The son leaves. The father stands alone for a moment with tears in his eyes.
We cut to a scene sixty days later. Father and son are playing catch together in a park on a sunny day. Dad looks lean in his “new” body. They smile at one another and continue to throw the ball energetically back and forth.
That story will sell more shakes than any product pitch every time.
I encourage you to study films and TV commercials for great examples of show, don’t tell.
To help you practice your own marketing and sales stories, I offer you these three steps.
- Move from IDEA to ACTION. Write the idea for your offer briefly on paper. Tehn, think of actions that will demonstrate strong benefits with convincing.
- Move from WORDS to PICTURES. After you know what you want to say, create a storyboard that says the same thing in pictures.
- Move from BEFORE to AFTER. All your sales and marketing messages must take your audience on a journey from an undesired before state to a highly desired after state.
Show, don’t tell authentic, entertaining, engaging stories that sell, and you will prosper.
Many people dream of making Amazon fortunes. Maybe you have a secret, or not so secret, desire to be an Amazon millionaire.
Today’s guest has created his seven figure income by winning the game of selling on Amazon. Lucky for you, he teaches others how to do it.
You don’t have to be wiz-kid, a marketing genius, or super salesperson to hit the Amazon jackpot. Today’s guest, Dan Meadors, built his Amazon empire with a $600 initial investment.
In fact, Dan began mining his Amazon fortunes right after being fired and scared about his future. In this episode, you will learn that your success does not depend on your circumstances.
These are the 5 skills that you can develop to become a player on Amazon:
- Take ACTION
- Become FEARLESS
- Be RESOURCEFUL
- Be AUTHENTIC
- Always lead with VALUE
Dan also reveals his proven secrets for finding great products to sell on Amazon. He shares some of best strategies. And, he gives you formula that makes him stand apart from most Amazon sellers. He explains why your golden ticket is a wholesale Amazon model.
Plus, he shares some of the most powerful free online tools you can use in your Amazon business.
Dan, like most highly successful people, believes strongly in mentorship and personal development. He invests highly in both. Three of his favorite mentors are:
- Jeff Walker – creator of Product Launch Formula
- Dana Derricks – the man behind The Dream 100
- Ryan Moran – millionaire maker known for www.capitalism.com
Dan is offering a FREE GIFT to you, the storytellers who listen to this show. You will find it by clicking the link below unde Contact Dan.
BOOKS IN THIS PODCAST
Good to Great by Jim Collins (Dan’s favorite)
The Miracle Morning by Hal Elrod
Vivid Vision by Cameron Herold
DAN’S FAVORITE QUOTE
“Luck is what happens when preparation meets opportunity.” – Seneca
Click the above link to grab this FREE GIFT:
What are universal stories? They are stories that speak to the deepest human needs. Stories that have a strong universal element create empathy and connection.
Business stories that are universal attract and win new clients and customers. This episode teaches you how to harness the element of universality in your business storytelling.
FOUR MOVIES WITH UNIVERSAL STORIES
- Rocky – explores the human need for significance
- E.T. the Extra-Terrestrial – the need to return home, to belong
- Field of Dreams – the need to dream and believe in our dreams
- Bohemian Rhapsody – the need for individual self expression
UNIVERSAL BUSINESS STORIES
Never make your marketing and sales messages about the greatness of your products and services. All your business storytelling should focus on the needs, desires, and dreams of a central character, which is always the avatar of your target market.
ANTHONY ROBBINS – 6 CORE HUMAN NEEDS
Anthony Robbins created this list of six profound human needs that motivate every choice we make.
- Certainty – the need for security, comfort, and consistency
- Uncertainty – the need for variety, challenges, adventure
- Significance – the need to feel important, needed, wanted, and worthy of love
- Love & Connection – the need to feel connected with and loved by others
- Growth – the need for constant development emotionally, intellectually, and spiritually
- Contribution – the need to give to others
This list is a powerful template to use every time you communicate with your target market. It can transform and enrich your life and business.