This episode reviews and pulls together all of the storytelling secrets you learned about in this podcast.
I call them storytelling secrets because so many people don’t use them when they communicate and sell.
You’ll learn the important elements of all great stories firsthand when you listen to this episode. You will experience them in action.
You will hear the riveting opening paragraphs of a compelling life-changing book, Why You’re Dumb, Sick & Broke…And How to Get Smart, healthy & Rich, by Randy Gage.
You can also enjoy Randy’s inspiring story by listening to episode 164 of this podcast, the episode called You Are Your Story.
Randy draws you into the rich world of his book by masterfully using these storytelling elements or techniques:
- Hook – His first sentence grabs your attention 100%.
- Show, Don’t Tell – Randy doesn’t lecture you; he involves you in a suspenseful story.
- Vivid Language – Randy uses language of the senses to paint a vivid picture and arouse your emotions.
- Specificity – His story is crystal clear because all the details are specific.
- Cliffhangers – You will love the way Randy builds suspense with his cliffhanger sentences.
Can you use these same techniques to deliver a presentation or other sales message if you are selling protein shakes, umbrellas, pet shampoo…?
Yes! You can create a compelling story to deliver a message and sell absolutely anything – if you do these two things first:
- Clearly identify your audience
- Define your core message
You’ll discover a fun game you can play to master these storytelling secrets at the end of this episode.
BOOK IN THIS PODCAST
Are you a prisoner to a simple word that you hear every day? Many people are.
It’s a common word that we all use and take for granted. And, it’s a killer word. Literally.
The word is DECIDE. Here are two dictionary definitions of decide:
- Come to a resolution in the mind
- Make a choice from a number of alternatives
In this episode of one word stories, you’ll discover the deeper meaning of the word, decide. You will learn what makes it a killer word.
Decide is a simple word. It’s safe to assume that all of you know what it means. Still, many people have trouble making simple decisions.
Etymology, the study of word origins, teaches us a few fascinating things about decide:
- Decide has two parts, a prefix and a suffix.
- The prefix (the part that comes before) is de.
- The suffix (the part that comes after) is cide.
- Both parts are derived from Latin – de means off; cide means to kill (from the Latin verb, caedere)
- Decide literally means to kill off.
I believe that decisions often feel hard to make because they require that you kill off every alternative but one. It means giving something up. We don’t like giving things up.
Our resistance to giving things up creates a lot of conflict. We get caught up in the “what if” game. Faced with a number of alternatives, we ask, “What if I give up _____ and lose _____?
The what if game is a losing game. It creates an endless cycle of indecision that drains our energy.
If you have trouble making decisions, consider this thought. It could liberate you. You’re not really giving anything up when you decide. You can’t give up what you don’t have.
When your mind is reeling with alternatives to choose, you don’t “have” any of them until you make a choice. By not choosing, you have nothing.
Stop asking, “Which is the best choice?” It’s a bogus question because it doesn’t have an answer. The best choice is THE ONE YOU MAKE.
You will discover the truth of that last sentence when you ignore your mind chatter and take a bold step in one direction by choosing one alternative.
You choice, your action, will energize and empower you. Then, commit 100% to your choice, and make this other powerful discovery. Nothing means anything, until you make it something.”
Decide today to kill indecision. Step into your personal power by taking the power away from a killer word.
ARE YOU DELUSIONAL?
You’ve probably heard the expression, words are weapons. But I’ll bet you don’t know just how dangerous they can be. It’s not because you’re dumb. It’s because you and I use words all the time. So, we take them for granted.
This episode challenges your perception of one particular word that can be very dangerous. It can and does control most people’s behavior. How? It scares people to be labeled with this word, and they will go out of their way to avoid it.
The word is DELUSIONAL. The last thing most people want to hear is the question, “Are you delusional?”
Let’s look at how the dictionary defines delusional: 1) characterized by or holding idiosyncratic beliefs or impressions that are contradicted by reality or rational argument, typically as a symptom of mental disorder: hospitalization for schizophrenia and delusional paranoia | he was diagnosed with a delusional disorder. 2) based on or having faulty judgment; mistaken: their delusional belief in the project’s merits never wavers | I think the guy is being a bit delusional here.
Who wouldn’t want to avoid a label like that? I’ll tell you who. Exceptionally successful high achieving individuals. Huh? That’s right. I’m not making this up.
Here excerpts from an internationally recognized sales and marketing expert. He’s also a member of the National Speakers Association and Authors Guild. His name is Mark Tewart. He writes in his book, How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It:
- You are who you decide to be at any given moment.
- Who you believe you are, is who you will become.
- Sales superstars create power in a belief system that supports their eventual triumph, no matter what temporary setbacks they might encounter.
- You must become what most people would describe as “delusional.”
- A delusional mindset, contrary to popular belief, can be an absolutely healthy attribute in your progression toward your goals.
Does Mark Tewart practice what he preaches? Here is what he says about himself: “I believe that I am delusional in my mindset, but my delusion creates my reality.”
I love Mark’s book. I think you should buy it yesterday. On page 33, he has this heading:
Let Your Fantasy Be Your Reality
Right beneath it, is a wonderful quote from a Zen Buddhist teacher, Shunryu Suzuki: “In the mind of the beginner there are many possibilities and in the mind of the expert there are few.”
That doesn’t mean you should not be an expert. It means, don’t let your immense knowledge close your mind to learning and growth.
You’ll also hear a quote about the awesome power fo reading in this episode from multimillionaire sales trainer, Grant Cardone.
This is the final episode of Change Your Story, Change Your Life in 2018 (unless I get a last minute inspiration). It’s my wish that you receive what you hear in Are You Delusional with a totally open mind. Then, take one or two simple actions that will transform and enrich your life and business in 2019.
Thank you for being a loyal listener. I look forward to serving well in the new year.
BOOKS IN THIS PODCAST
Sell of Be Sold by Grant Cardone
The 10X Rule by Grant Cardone
Turn the Page: How to Read Like a Top Leader by Chris Brady
There is always a story behind someone’s glory. It’s usually a tough one. Achievement and success must be earned. When they are, that’s rich.
Today’s episode is about a highly successful millennial entrepreneur. An online marketer and business coach named Marquel Russell.
His success is impressive. His determination and grit to achieve success are inspiring. His journey trul is a glory story.
Marquel is from the hood in Atlanta Georgia. He didn’t have positive male role models growing up. He looked up to and emulated gangsters and drug dealers, even Pablo Escobar.
Marquel’s early walk on the wild side landed him in jail. He was in lockup at 19 when his first child was born. How did he turn things around, write an awesome new story, and live into it?
That’s what you’ll discover in this powerful candid interview with Marquel Chili Gates Russell. Here are some of the highlights of a glory story you’ll learn from and enjoy:
- How Marquel’s entrepreneurial mom instilled believe and hope in him
- The funny story behind his first car, a 1984 baby blue Ford
- How the candy lady sparked his entrepreneurship
- Life skills Marquel learned in prison
- Discovering Bible study behind bars
- The influence of entertainment and club promotion on Marquel’s success
- How network marketing opened a door to a whole new way of life
- The personal development gurus that advanced Marquel’s growth
- Zig Ziglar’s great inspiration
- What happened when a mentor named Lonnie Robinson came into Marquel’s life
- The powerful effect of earning his first dollar online
- Marquel Russell’s first six figure payday
- The morning success ritual that fuels Marquel’s success
- How Marquel guides and inspires inner city youth
- His vision to impact the global economy by helping others
BOOKS IN THIS PODCAST
The War of Art by Steven Pressfield (Marquels favorite)
Do The Work by Steven Pressfield
The Daily Stoic by Ryan Holiday & Stephen Hanselman
The Miracle Morning by Hal Elrod
A Return to Love: Reflections on the Principles of “A Course in Miracles” by Marianne Williamson
MARQUEL’S FAVORITE QUOTE
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” ―